Innovative designer with a proven track record of transforming complex user journeys into
intuitive user-centered experiences. Expertise in leading initiatives that drive customer
growth and engagement.
EXPERIENCE
Principal Designer, Design Director II / Truist Financial
April 2022 - October 2023
Led and executed the redesign of Truist Long Game post-acquisition, resulting in a
4.8-star app store rating and increased user engagement
Achieved an outstanding 65% retention rate over three months with an engagement
frequency of 4.8 days per week on a financial literacy learning feature
Developed and managed a growth-oriented design team; fostering autonomy and
collaboration among interdisciplinary teams while efficiently managing both immediate
and strategic projects
Pioneered innovative solutions to digital experiences and internal tools supporting
various lines of business within the bank
Fostered a high-performing workplace culture by working seamlessly cross-functionally
to drive cohesive project execution and delivery
Senior Product Designer / Long Game Savings, Inc
May 2017 - April 2022
Achieved a 25% increase in user savings by developing a personalized savings platform
with low customer acquisition costs, resulting in an average user engagement of 4.5
days per week
Spearheaded the creation of a visionary 0-1 consumer mobile app, owning the design
process including strategic vision, UX and UI design, prototyping, usability testing,
and final production handoff
Established and managed a scalable design system
Directed artistic vision for 40+ games, collaborating with engineering and product
teams to enhance core user experiences while driving growth and retention
Optimized onboarding and authentication flows to facilitate a strategic pivot to
B2B-2C, conducted usability testing and data analysis for informed design decisions
that met business objectives
Product Designer / TipTalk, Inc.
November 2015 - January 2017
Designed a Q&A video messaging feature for TipTalk, Inc which was a messaging platform
connecting users to professionals, experts, and stars. Designed for both the mobile
and desktop browser experience.
Revitalized brand direction, refining style and enhancing user experience.
SKILLS
Design Leadership
Vision & Strategy
UX Research & Discovery
Visual Design
Information Architecture
Creative Direction
Design Systems
Wireframing & Prototyping
Journey Mapping
User Testing
Cross-functional Collaboration
Stakeholder management
Graphic Design
Figma
Adobe Creative Suite
UserTesting
EDUCATION
B.A. Double Concentration: Graphic Design and Painting