Adding Financial Literacy into a Savings Game
Long Game Rewards is a mobile personal finances game built upon behavioral economics mechanisms, like prize-linked savings, and deep insights from mobile gaming. The core mechanic is to save money, earn Coins for maintaining a balance, and play games of chance for cash prizes. How can we reward users for more than positively engaging with their finances in between deposits?
The Challenge
Improve our user’s financial literacy.
The Solution
A trivia game that quizzes and teaches users’ while rewarding them for engagement.
The Results
65% of players play Trivia daily with a 13 minute average session time 4 days per week.
My Role
Senior Product Designer: UI/UX, Testing, Prototyping, marketing materials, art direction.
The Challenge
Many financial institutions lack methods to improve their customers’ financial literacy. As Long Game is a high engagement tool for bank’s to connect with their customers through savings missions and sweepstakes gaming, there is a unique opportunity to bring financial literacy into the mobile game.
Our challenge was finding a solution that was fun and approachable without feeling condescending, and stayed true to Long Game’s voice of positivity around finances.
Process
Research existing games and financial literacy education offerings.
Survey users on what they want out of a financial literacy feature in Long Game.
Wireframe: feature discovery; entry points; user journeys for question, quiz, and category completion; edge cases.
Prototype and test the user flow for completing trivia questions, quizzes, and categories.
Collaborate with product and engineering to adjust the Coin economy to support giving free coins for completing Trivia. Design for sustainability in Trivia.
Iterate based on feedback and hand off high-fidelity designs to engineering.
Launch a limited set of categories, and iterate on the user experience while launching more content over the first few months.
Category Icons & Levels
15 Quiz icons
Solution
Financial Trivia: Reward users for engaging
Financial Trivia launches as a way to drive engagement and improve financial literacy. The success of this feature is due to the habitual nature of it - it’s not a game you can beat in one day. Instead, you have to show up for bite-sized quizzes each day to test your skills and get your Coin rewards.
