Relaunch a Savings App as a Post-Acquisition Bank Product
Redesign and rebrand the Long Game Savings experience as a Truist bank (top 10 U.S. bank) digital offering with a focus on acquiring new accounts and driving savings balance growth.
UI/UX Design, Creative Direction, Branding
Driving B2B User Acquisition with Game Mechanics
A mobile finance savings app based on behavioral economics and game mechanics. Designed for neobanks to increase their client engagement, retention, and acquisition.
UI/UX Design, Testing, Prototyping, Marketing Materials
Making Financial Literacy Engaging
Designing a new product feature to inspire our users to improve their financial literacy while playing Long Game.
UI/UX Design, User Testing, Prototyping, Art Direction
TipTalk Video Q&A - Post Video Responses to Questions
A new feature for TipTalk that allows all users to ask, respond, and post requests to a public video thread.
UI/UX Design, Prototyping
TipTalk - Tip to Talk to Influencers
A messaging platform that gives direct one-on-one access to verified professionals, experts and stars in various categories and interests.